Clear it. Move on. For good.
Shifts in weeks, not years. Most people notice they're sleeping better within the first month.
700+
Clearances across 18 life themes
Personalised
Built around your profile
Measured
Movement on the Ladder of Growth
Support
Live weekly community calls
"It seems so simple that you can't imagine it will work, but it does. A really useful 'instant therapy' to have to hand."
You can name your triggers. You understand where they probably came from. You've done the reading, the journalling, maybe the therapy.
And yet.
You still overthink. Still spiral. Still anxious at 2am wondering what the hell is going on in your head. Still hitting the same invisible wall at the same predictable moment.
You're not failing at self-development.
You're using the wrong tools for the job.
Most tools in this space are missing at least one of these. If nothing's shifted for you, it might be because you've been using tools missing all three.
Most approaches tell you to try a technique. They don't tell you what's actually running underneath - so you're working blind. Guessing which thing to work on. Hoping something lands.
You end up months in asking "am I actually better, or have I just got used to it?" - because there's no way to tell the difference between real shift and clever adaptation.
Techniques without a framework are just content. You can't know where you are. You can't know what to do next. You definitely can't know when you're done.
The Clearance Club fixes all three.
Here's the thing nobody tells you when you buy the journal, book the therapy, or download the meditation app: insight is useful, but insight doesn't shift the charge that's keeping it alive.
Imagine someone's shot an arrow into your shoulder. Someone sits you down and says - "Let's explore where this came from. What does it mean for you? What is it here to teach you?" Genuinely interesting conversation.
The arrow is still in your shoulder.
Every uncleared conflict, every unresolved fear, every pattern still running underneath - it fires your nervous system. Not occasionally. Constantly.
That exhaustion you feel. The anxiety that won't switch off. The sleep that's never quite right. That's not a nervous system problem. That's a head trash problem.
The answer isn't to regulate your nervous system harder. It's to clear what's firing it in the first place.
Head Trash Clearance isn't about understanding your patterns better. It's about clearing the emotional charge that's generating them.
When the charge is gone, the pattern stops firing. Not because you're managing it better. Not because you've found a coping strategy that works this week. Because what was driving it isn't there anymore.
Clear it. It's gone.
This is why sleep is often the first thing people notice shifting. Not because they've done a sleep meditation or taken magnesium. Because their nervous system is no longer being fired by the same triggers at 2am. Every clearance takes pressure off the system. Gradually, the firing settles. The system recovers.
People stop needing to obsess over nervous system regulation when there's less firing the nervous system in the first place.
Specific. Measurable. Not vague "feeling better."
Usually the first thing people notice.
The spiral doesn't start. Or it starts and fizzles out instead of running for an hour.
The things that used to send you into a spin - partner's tone, a work message, a certain family member - register differently. Or don't register at all.
What used to derail you for a day now passes in twenty minutes.
Less second-guessing. Less of the paralysis that used to feel like you were being careful and was actually just old fear firing.
What you were spending on managing it is now available for other things.
An app that tells you exactly where your head trash is, what to clear first, and tracks your progress as things shift.
This isn't a content library you scroll through hoping something lands. And it's not a course where everyone follows the same path.
Your head trash. Your map. Your pace.
Built around your specific head trash profile - not the same path for everyone.
Your levels move as you clear. Before and after, you can see what shifted.
Designed so you don't need a practitioner in the room to get the results.
Most memberships are built to keep you subscribed forever. This one isn't.
The point is to clear what's yours, track the movement, and get to the other side. You shouldn't need this indefinitely - and it's not designed that way.
When you join, you start with the Head Trash Profile - 40 questions across 8 areas of your life. Takes about 10 minutes.
It doesn't give you a vague "you scored 7 out of 10 for stress."
It gives you a proper map.
Each of the 8 areas gets a score and a level - from level 1 (stuck, heavy, reactive) through to level 5 (cleared, flowing, calm).
The Profile doesn't just score your areas in isolation. It looks at how your low-scoring areas interact with each other and names the dynamic that's running between them.
These are interaction patterns - 12 of them built into the system. Up to 4 get surfaced based on your specific profile, ranked by severity.
This is the moment where you might suddenly feel very seen and think "how did it know that??".
It knew because the patterns aren't random. They're predictable. And when you can name the loop, you can break it.
Based on your Profile, the app recommends 3 specific clearances to begin with - and flags the top one with a clear "start here."
No scrolling. No guessing. No staring at 700+ options wondering where on earth to begin. Each recommendation comes with a reason: "Because your Self-Worth is at level 2" or "Because your Control & Trust scored lowest."
A targeted session where you work through a specific piece of head trash using Head Trash Clearance. Two formats - pick the one that suits you.
Alexia walks you through it. Brilliant when you're starting out and want to hit the ground running without worrying whether you're doing it right.
You read and work through yourself. More control - slow down where you need to, speed through what's already shifted. Most people prefer this over time.
Honestly? It varies - and the direction of travel is always the same.
There's a lot of emotional charge to shift. That's not the method being slow - that's the charge being real.
You've released so much charge there's less to move through. Then you hit a biggie and you're back to an hour. No straight lines.
Direction of travel is consistent: sessions get shorter as you clear more. That's the system working.
When you decide to work a theme, you start with a theme check-in - a short assessment that gives you your baseline in that area.
This is the bit most healing tools can't give you: evidence. Not "I think I feel a bit better." Actual measured movement, with a before and after you can point to.
Up is up. Same is same. Down means something is surfacing - not failure, just a pattern coming up before it settles. The app tells you what's happening and what to do next.
If something isn't shifting the way you'd expect - bring it to a call.
Live group calls where Alexia teaches, answers questions, and runs live clearances.
Bring what's not shifting. Get unstuck. Keep moving.
As you complete clearances across the themes, you earn badges marking real progress.
More on the badge system coming post-launch.
Skip to:
Timestamps update when the new walkthrough video is cut.
Your head trash in each area of life gets measured on a five-level scale - from stuck and reactive at the bottom, to cleared and flowing at the top. Each level has a name inside the Club. For now, here's what they actually feel like.
Armoured up. Everything registers as a threat, so you lash out or shut down. The reactions feel automatic because they are. System in survival mode.
Round and round. Same thoughts, same fears, same spirals. You can see the loop - you just can't seem to stop it.
Real shifts are happening, but it's chaotic. Two steps forward, one sideways, the occasional crash back. Functional on a good day, derailed on a bad one.
Solid. You respond instead of react, most of the time. The noise has quieted, though the old stuff still surfaces in pockets.
What used to run this area of your life doesn't own you anymore. Your reactions are your own. You move through the world lighter, less defended. You might still feel something - but it passes.
You're not just on one level.
You might be steady and responsive at work, still looping in relationships, and unpredictable around money. That's normal - different areas carry different head trash, so you show up differently in different places.
Your Profile maps exactly where each area sits, so you know where to focus first.
Inside the Club, these levels have names members actually use in conversation. It makes the invisible visible, in a way that's genuinely fun.
That's what progress looks like here. Named, specific, and measured.
Inside the app, clearances are organised into 18 life themes. Each one targets a specific area of head trash with multiple clearances inside it.
You don't do all 18. Your Profile tells you which ones are yours. Across the 18 themes, there are 700+ clearances - each one designed to be done in real life, not on a retreat.
Feeling like a fake grown-up, avoidance of life admin, being the reluctant responsible one.
People-pleasing, over-giving, guilt about saying no.
Needing to control everything, fear of change, resistance to what is.
Stuffing it down, numbing out, not knowing how to feel.
Inherited patterns, old roles, family loyalty traps.
Disconnection from your body, pushing through, ignoring signals.
Your space working against you, clutter, not-home-ness.
Overthinking, rumination, mental chatter.
Scarcity loops, money shame, sabotage around earning or spending.
Giving it away, hiding it, discomfort with having it.
Patterns in how you show up with others.
Specific relational dynamics, coupling, attachment patterns.
The inner wrecking ball. Why you don't do the things you say you will.
Hypervigilance, never-feeling-safe, attachment to certainty.
The inner critic, not-enough-ness, comparison.
Pressure to be, pressure to perform, fitting-in loops.
Feeling trapped, no-way-forward, the "why can't I just do it?" loop.
Procrastination, time blindness, never-catching-up.
Separate from the 18 themes, there's an emergency toolkit: clearances specifically for when you're feeling panicky, overwhelmed, or flooded right now.
Emotional first aid - designed to calm the charge quickly so you can carry on with your day. The bridge that buys you calm until you can get back to the theme where the trigger is actually hiding.
"It seems so simple that you can't imagine it will work, but it does. A really useful 'instant therapy' to have to hand."
Sarah
Trauma Psychologist
"I'm floored. I'm a licensed psychotherapist specialising in trauma and have had experiences with mindfulness, Havening, EFT, EMDR, and sensorimotor psychotherapy. And yet Head Trash Clearance is just hitting the spot right now. It's just… working. I mean, really, really working. I love that I can just do it myself."
Caroline
Trauma Coach
"Feeling amazing, empowered, loving getting rid of all the rubbish that's been with me for years. I'm trained in so many things - NLP, Time-Line, Hypnosis, BLAST, EMDR, EFT, TLT etc - and none of them produced the results I'm getting with Head Trash. Thank you Alexia."
Lena
Therapist
"When I'm overwhelmed by stress, one of my main go-to's has been beer. I've been getting down on myself for relying on it. Then, after doing a Head Trash Clearance focused on alcohol and replacing it with water, something changed. At a really stressful moment at my daughter's horse competition, normally I'd have gone straight for a beer - but it didn't even cross my mind. I didn't feel that automatic pull anymore. I'm so proud of myself for breaking that habit."
Jayne
Doctor
"I noticed I was starting to feel calmer and more relaxed. The craziness has gone and I feel calm. I feel in such a better place now."
Inge
Yoga Teacher, Coach & Mentor
"This is the easiest, quickest, and most potent method I have ever seen. And it really works."
Jess
Success Coach
"The Head Trash Clearance method is a LIFESAVER."
Three months of meetings. Spreadsheets. Scenario planning. They were serious investors. It was a serious deal.
And then it fell apart.
For a while I wondered what might have been. Then I looked at what happened instead.
Because I didn't take that money, I had the space to keep developing the methodology. I developed my wound healing process. The most potent thing I've ever created. And from that came the Ladder of Growth - the framework for measuring healing progress that's now the backbone of this very app.
If they'd invested, none of that would exist. My methodology would have been frozen in 2021.
So. It needed to happen this way.
I built this app myself. Me and an AI tool - which, if you know anything about Head Trash, is not lost on me. I'm a marketer turned coach turned healer, not a developer. I had to learn what a SQL table was. I stared at databases and felt completely out of my depth for longer than I'd like to admit.
And I cried when it all came together and I saw my first working prototype. Properly cried.
Because everything I'd imagined this could be - the personalisation, the tracking, the way it shows you exactly where your head trash is and what to clear first - it's all there. Every bit of the vision I had five years ago, and everything I've learned since. In one place. Finally.
Here's the bit that still makes me laugh, slightly hysterically. I've spent months building this instead of bringing in money. And what I've built is a product that costs £49 a month.
But there are a lot of people losing their jobs right now. A lot of people losing their minds. The mental health crisis is a total shitshow. And I have something that works - that really works - and I want it to be accessible.
Head Trash has always been about people taking control of their own mental and emotional health. Not being dependent on a therapist, or a practitioner, or me. Doing it themselves. Owning it.
So yes - I've built something specifically designed so you don't need me in the room. Which sounds mad. And maybe it is.
But it's what I believe in. And seeing this vision come to life - after five years of a very different path - I'd do it all again.
Already read the books? The Clearance Club is the system from Clear Your Anxiety For Good and Clear Your Head Trash - built into an app, with your personal profile driving it.
16+ years developing the method
4 books published
2M+ podcast downloads
Practitioners trained internationally
Taught at Oxford University
You don't need more tools. You need less to cope with.
Most memberships are built on dependency - you keep subscribing because you'd struggle without them. This is the opposite. The whole point is to clear the patterns that have been running your life, so that they stop running it.
You work through what's yours. You watch things shift. You get to the point where the anxiety isn't directing you, the self-doubt isn't stalling you, and the same old loops aren't pulling you under.
That's the destination.
Some members get there in a few months. Others take longer - depending on how much there is to clear and how consistently they show up for it. But there is a through-line. A beginning, a middle, and an end. And the app tracks every step of it so you always know where you are.
When you're done, you're done. That's the point.
Inside the Club, you don't have to guess. Your progress is tracked using the Ladder of Growth - a personal growth measurement framework used by therapists and coaches to track client progress across different methods and modalities.
I built the tracking into the Club because I'm confident enough in the results that I want you to see it for yourself. I'm not just telling you this works. I'm giving you a way to measure whether it's working - and you get to decide.
Your levels update as you clear. From level 1 through to level 5, tracked per area.
Set your baseline before you start. Check in again after clearances. See movement on a graph - before and after, side by side.
If it's working, double down. If it's not, bring it to a call and we'll get you back on track. If it's genuinely not for you - leave. No hard feelings.
40 questions. 8 life areas. Your levels mapped. Up to 4 named interaction patterns. Then a personalised clearance list - 3 flagged on your dashboard with a clear "start here," plus a full extended list beyond that.
Audio and mantra-script format. Method guides, how-to content, and everything you need to use Head Trash Clearance properly. Work at your own pace.
Emergency clearances for when you're dysregulated right now. Calm the charge fast.
Theme check-ins with baselines and after-scores. Assessment history over time. See where you started and watch the graph move.
Daily and weekly streaks built for consistency, not obsession. Badges earned as you clear.
Weekly drop-in sessions. Live. Bring what's not shifting. Get answers from Alexia and the community.
Connected to the Head Trash community - because clearing your own stuff is easier when you're not doing it alone.
Join the Clearance Club. Do the work in your first 30 days. If you complete the challenge, your first month is free - you choose how you want it back.
Important: to be eligible, you need to register for the challenge when you join. Keep an eye out for this on your onboarding - it's a quick step and makes sure we're tracking your progress from day one.
That's it. No hoops designed to make you give up. Just the work - the actual clearing work - that will shift things whether or not you claim the refund.
The only way this doesn't work is if you don't do it.
Think of it like joining a gym. Don't sign up if you're not actually going to show up.
But if you're ready to clear - whatever level you're at - this will work.
Cancel any time. Access runs to the end of your current billing period. No refunds outside the 30-day challenge.
Most memberships offer a discount for paying annually. This isn't that. The Annual Plan is built for people who've decided they're serious about clearing their head trash, not just dipping a toe in.
Everything in monthly, plus:
The group clearance sessions alone are worth £1,188. Everything else is included.
Not sure if this is the right place to start? Take the free Head Trash Quiz → and find out where your head trash is hitting hardest.
Every line item in the annual plan has a reason. Here's what they are and why they matter.
Your onboarding profile tells us where your head trash is across 8 areas. The Personalised Clearance Map goes further. You fill in a detailed intake form - everything you know about yourself, your history, your patterns, what's been stuck the longest. We take all of that and build you a bespoke clearing map based on what you've told us. It's wider in scope, more specific, and tailored to your life - not just your profile scores.
Once a month, straight after a support call, we clear something together. Live. 60-90 minutes. Whatever the group most wants to work on, we do a full clearance on it as a group - then talk about what shifted. A group clearance doesn't lose impact compared to a one-to-one session. You're getting the equivalent of a session with Alexia, every single month. Can't make it live? You get the recording.
Full Ladder of Growth anxiety assessments. Each one gives you an anxiety healing blueprint - your anxiety profile, what's driving it, and what to clear to shift it. If anxiety is your thing, these let you measure and track your anxiety healing journey with real specificity. Two per year so you can see movement.
A dedicated one-to-one session with a trained Head Trash practitioner. For when you want someone to work through something specific with you - guided, supported, personal.
Plus 20% off all healing programmes. The group clearance sessions alone are worth more than the annual fee.
Megan
Cleared her depression and severe anxiety disorder (tokophobia) in 2 months
"It got me from having tokophobia and the worst depression I've ever faced - having constant panic attacks, not eating, not wanting to do anything but lay in bed crying - to where I am today. My wife and I are now trying to have a baby through IUI. You have taught me a life skill I can use for any fears I might have in the future."
Celeste
Member
"I've been doing great! So get this: when I went on to Universal Studios trip with my boyfriend and his family, I rode nearly every ride in every park!! My parents absolutely did not believe me when I told them. Alexia, even as a kid, amusement park rides have terrified me. I was CALM throughout most of them and I actually enjoyed myself. And then I went to the beach. The ocean has always creeped me out, too - definite themes of the unknown, uncertainty, and control there. But because of all my clearance work in those themes, I was actually the one who got in the ocean the most. I couldn't recognize myself! I just wish they all knew me before this whole journey so they could understand the monumental mental shift that I had undertaken."
Becky
Reduced her OCD by 80% and healed her tokophobia
"I've had OCD for as long as I can remember and I'm 40 years old. I've been on and off different medications over the years, spoken to psychiatrists, psychologists, done Cognitive Behaviour Therapy, hypnotherapy, neurofeedback/biofeedback. Nothing really seemed to help completely. Head Trash Clearance is the only thing that has really made a difference. I feel like my OCD has gone down by 80 percent! Before I would dwell on those obsessions and compulsions for hours, if not days. But now I feel I can subside those thoughts and feelings within minutes."
Rob
Business Owner
"Using Head Trash Clearance is truly revolutionary. I initially tried it to get rid of some short-term stress, but quickly realised it could be used on a more profound level. Now I feel there isn't anything I can't deal with! I have direction, confidence. The effects this has had on me both personally and professionally are amazing."
Sevy
Healed her tokophobia in a month
"From my experience with using Head Trash Clearance, the hardest part is getting started. The Club makes it really easy to get started and get on with it. It removes a lot of guesswork. Being able to tick the completed clearances as we do them is very motivating. It makes doing Head Trash Clearance so much more friendly, perhaps even game-like, making mental health much more accessible and fun for all. I am really excited about it because we tend to focus on mental health only when things go awry, but this will help people to be proactive about their mental health and self-care."
Nicole
Member
"I think that anyone with fears that hinder them from living their lives to their fullest potential can benefit from this. They need to know that it is possible to face your fears head-on, neutralise them and obliterate them. I honestly couldn't believe it! I figured I would need months or years to undo these deep-seated fears of mine, but in applying Alexia's techniques that was not my case at all. I love the videos and materials! They are a brilliant and helpful resource which you can access anytime and anywhere."
Wendy
Community Member
"I can't believe how well it works, when EFT did absolutely nothing for me. This is different."
Jo
CEO
"Head Trash Clearance is just exceptional. It just unlocks stuff!"
Meditation apps help you sit with anxiety more calmly. Therapy helps you understand where it came from. HTC targets what's driving it.
Different tools. Different jobs.
| Clearance Club | Calm / Headspace | Therapy / CBT | |
|---|---|---|---|
| What it does | |||
| Targets root cause | ✓ | ✗ | ✗ |
| Coping & regulation tools | ✓ | ✓ | ✓ |
| Nervous system support | ✓ Clears what keeps firing it |
✓ Active calming |
✓ Management tools |
| Progress & measurement | |||
| Streaks & frequency tracking | ✓ | ✓ | ✗ |
| Before & after measurement with data | ✓ | ✗ | ✗ |
| Personalised to your needs | ✓ | Generic library | Session by session |
| Support & community | |||
| Human connection | ✓ Weekly live calls |
✗ | ✓ Each session costs extra |
| Personal attention | ✓ | ✗ | ✓ |
| Cost & time investment | |||
| Cost | £49/mo£799/yr annual plan | £12.99/mo~£70/yr annual plan | £160–£400/mo4 sessions × £40–£100 £1,920–£4,800/yr |
| Time per week | 1–3 hrs gets results8 hrs/wk and most clear in 2–3 months | Typically 1 hr/day recommended | 45–60 min session + open-ended timeline |
| You're in control | ✓ Your pace, your schedule |
✓ | Practitioner-directed in practice |
| Designed to end | ✓ | Ongoing | Open-ended |
UK private therapy: typically £40–£100/session. Specialist or London rates higher. Headspace monthly £12.99/mo.
Therapy and meditation both have their place. This is what you use when you're ready to clear the root.
No. Most memberships give you content to consume. This gives you a personalised clearing practice - built around your specific head trash profile, with named interaction patterns, a personal clearance list, and progress tracking that shows you actual movement. It's closer to a structured programme than a content library.
A 40-question assessment across 8 areas of your life. Takes about 10 minutes. You get a score and level per area, up to 4 named interaction patterns showing how your low-scoring areas are reinforcing each other, and a personalised clearance list telling you where to start and why.
Five levels from level 1 (stuck, reactive, heavy) to level 5 (cleared, flowing, calm). Each area of your life gets its own level. They're the way you track progress - and the way most members talk about their shifts. The levels have names inside the Club that members use as shorthand.
That depends on how much you've got to clear and how consistently you work through it. Some people notice significant shifts within weeks. Others work through it over several months. But this isn't something you need indefinitely - the point is to clear what's yours, track the movement, and get to the other side.
No. Head Trash Clearance is not therapy and not a medical treatment. It's a self-led clearing method that works with the emotional charge driving your patterns. Many therapists and mental health professionals use it alongside their existing practice - but it's designed to be used independently, without needing a practitioner.
Clearances aren't meditations. They're targeted sessions where you work through the emotional charge behind a specific pattern - using mantras, actively, with intention. You're not sitting with your thoughts. You're clearing them.
That's exactly the person this is built for. Most approaches work on the surface - understanding patterns, managing reactions, building coping strategies. Head Trash Clearance works underneath that, on the charge that's generating the patterns in the first place.
A consistent practice of a few clearances a week is enough to see real movement. One member cleared her depression and severe anxiety disorder doing one clearance a day for two months - but that's committed. If you do one a week, it'll take longer to notice results. The app gives you clear direction, tracks your progress, and makes it as easy as possible to stay consistent. But you do have to show up.
It varies - and it's worth knowing why. When you start, a clearance might take 30 minutes to an hour. There's a lot of charge to shift, and that takes time. As you clear more, sessions get shorter - often 10 minutes or even 5. Then you hit something with a lot of charge still on it and you're back to an hour. The direction of travel is consistent though: sessions get shorter as you clear more.
That's not failure - it's a pattern surfacing. Sometimes doing clearance work brings things up before it settles them down. The check-in explains what's happening, and the support calls are there to help you work through it.
No - the scoring, interaction patterns, and recommendations are all deterministic code. Unit-tested. Explainable. Not AI guesswork.
When you join, you'll be invited to register for the challenge - this is an important step, as it means we're tracking your progress from the start. Once registered, you complete 12 clearances over 30 days, watch the HTC Method course, attend two support calls, and post your before and after in the community. Do all of that and your first month is free. You choose how you want it back.
Cancel any time and your access continues until the end of your current billing period.
Clear it. Move on. For good.
Founding prices: £39/mo · £649/yr for the first 10 annual members
